App Name Generator

Your app name is one of the most important App Store Optimisation (ASO) factors. Both Apple's App Store and Google Play give significant ranking weight to keywords in the app title. Including your primary keyword naturally in the name (e.g., "Headspace: Meditation & Sleep") can dramatically improve search rankings. However, balance keyword relevance with brand identity — pure keyword stuffing looks unprofessional and is against app store guidelines.

Apple's App Store allows up to 30 characters for the app name. Google Play allows up to 30 characters for the title as well. Both platforms display a truncated version (around 12–14 characters) in search results and on the user's home screen, so your most important branding should be in the first 12 characters. Keep the full name informative but ensure the first word or two carries your brand.

If your company is well-known, yes — it leverages existing brand equity. But if you're a startup, a purpose-specific app name (one that communicates the app's function) can be more effective for organic discovery. Many successful apps use a hybrid approach: a branded name with a descriptive subtitle (e.g., "Calm – Sleep & Meditation"). This gives you branding plus keyword relevance.

Yes — both the App Store and Google Play allow you to update your app name via a new submission. However, changing it can disrupt user recognition and affect your existing ASO rankings. If you must rename the app, plan a coordinated marketing effort to communicate the change to existing users. Avoid renaming frequently, as it signals instability and can harm trust.

Yes, especially if you plan to grow the app into a commercial product. Trademarking your app name prevents competitors from creating confusingly similar apps and gives you legal grounds to request removal of copycat apps from the stores. File your trademark in the countries where you primarily operate, and consult a trademark attorney to ensure there are no prior conflicts before you invest in building the brand.

Common app naming mistakes include: choosing a name that's too similar to a competitor's app, making the name too long to display correctly on device home screens, using special characters that are hard to search for, picking a name that only makes sense in one language if you're targeting international markets, and selecting a name without checking trademark or app store availability first. Our generator helps you explore creative options while avoiding these pitfalls.

Run a simple A/B test or poll: show your shortlisted app names (with icons if available) to members of your target audience and ask which they find most memorable, trustworthy, and relevant to the app's purpose. Tools like PickFu allow you to run quick paid polls with your target demographic. Even a small sample of 20–30 responses can reveal clear preferences and help you avoid costly missteps before launch.