Taxa de Conversão Digital — Calculadora Online Grátis
Marketing conversion rate, leads needed, revenue potential and optimization impact
The Conversion Rate Calculator measures what percentage of your visitors or leads are completing a desired action, and shows how even a small improvement in conversion rate affects total revenue. It's used by digital marketers, e-commerce operators, and growth teams to model the ROI of optimisation efforts before investing in them.
Frequently Asked Questions
Sobre Esta Calculadora
Conversion rate is arguably the most leveraged metric in digital marketing: it multiplies the value of every visitor already arriving at your site. Unlike acquiring more traffic (which costs money), improving conversion rate generates more revenue from the same spend.
The formula is straightforward — divide conversions by total visitors and multiply by 100 — but the downstream implications are what matter. This calculator shows your current performance and models what happens to revenue if you improve conversion by a given percentage, making the ROI of CRO (Conversion Rate Optimisation) projects concrete before you commit budget to them.
The tool also works in reverse: enter a revenue target and average order value to find out how many conversions you need and, therefore, how much traffic or what conversion rate is required to reach it.
Entenda perfeitamente o volume do fluxo necessário nos canais frente os negócios fechados.
Fórmula
Conversion Rate = (Conversions / Total Visitors) × 100
Exemplo Resolvido
Revenue impact of raising conversion rate from 2.1% to 3.0%
Entradas:
- Monthly visitors: 25,000
- Current conversion rate: 2.1%
- Target conversion rate: 3.0%
- Average order value: $85
Passo a Passo:
- Current monthly conversions: 25,000 × 0.021 = 525 conversions
- Current monthly revenue: 525 × $85 = $44,625
- Target monthly conversions: 25,000 × 0.030 = 750 conversions
- Target monthly revenue: 750 × $85 = $63,750
- Revenue increase: $63,750 − $44,625 = $19,125/month (+42.8%)