LTV (Lifetime Value) — Calculadora Online Grátis
CLV calculation with average order value, purchase frequency and retention
The Customer Lifetime Value Calculator estimates the total revenue a single customer is expected to generate over their entire relationship with your business. It's a foundational metric for e-commerce, SaaS, and subscription businesses — CLV tells you the maximum amount you can profitably spend to acquire a new customer.
Frequently Asked Questions
Sobre Esta Calculadora
Customer Lifetime Value (CLV) answers a fundamental business question: how much is a customer actually worth to you? Without this number, acquisition spending decisions are essentially guesswork — you don't know whether a $200 marketing cost to win a customer is a bargain or a disaster.
CLV is the product of average purchase value, purchase frequency, and expected customer lifespan. Applying your gross margin converts the revenue CLV into a profit CLV, which sets the true ceiling for what you can spend on acquisition. The standard benchmark is to keep Customer Acquisition Cost below one-third of profit CLV.
The calculator helps you model how changes in retention (lifespan), order value, or purchase frequency affect CLV — often revealing that investing in loyalty programmes or reducing churn delivers a higher return than simply driving more new customer traffic.
O LTV expressa sua renda projetada sob totalidade contínua no engajamento por indivíduo das carteiras do público.
Fórmula
CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan
Exemplo Resolvido
CLV for an online coffee subscription service
Entradas:
- Average order value: $38
- Purchase frequency: 12 times per year
- Average customer lifespan: 3.5 years
- Gross margin: 60%
Passo a Passo:
- Annual revenue per customer: $38 × 12 = $456/year
- Total CLV (revenue): $456 × 3.5 years = $1,596
- CLV (gross profit): $1,596 × 0.60 = $957.60
- Maximum acceptable CAC (Customer Acquisition Cost): $957.60 (at 1:1 LTV:CAC)
- Healthy target CAC (3:1 LTV:CAC ratio): $957.60 ÷ 3 = $319.20
Dicas
- Increasing customer retention by 5% can increase profits by 25-95%.